Triton Digital announced the launch of Podcast Reports in the United States, powered by their Podcast Metrics measurement service. The Reports will provide a ranking of the Top Networks and Top Podcasts in the U.S., as measured by Podcast Metrics. Reported entities will be ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
The first U.S. Podcast Report will debut in March of 2020. Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow in early 2020.
By directly integrating with podcast hosting platforms and Content Distribution Networks, Triton’s Podcast Reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast metrics for the first time.
“We are pleased to leverage our 10+ years of digital audio measurement expertise to provide reliable and informative data around podcast consumption in the U.S.,” said John Rosso, President of Market Development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”
A number of preeminent podcast Networks have signed on to participate in Triton’s Podcast Report, including NPR, Entercom’s RADIO.COM Podcast Network, Stitcher, and CUMULUS MEDIA. In addition, data from Triton’s Podcast Reports will be made available within FreeWheel’s Strata platform, which offers comprehensive media planning and buying solutions for agencies.