Spotify Might Buy The Ringer

 

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Vox reported that Spotify is in conversations to buy The Ringer. It seems to me that Vox would likely have some insight on the situation. Vox owns Recode, which has a commercial relationship with The Ringer.

According to Vox, The Wall Street Journal was the first to report about Spotify being in talks to buy The Ringer. The Wall Street Journal reported that Spotify and The Ringer teamed up in September to launch a podcast hosted by Bill Simmons, The Hottest Take. That podcast streams exclusively on Spotify.

The Wall Street Journal described The Ringer this way:

The Ringer, a sports and pop-culture outlet founded by former ESPN commentator Bill Simmons in 2016, has a podcasting network that attracts more than 100 million downloads a month. In addition to “The Bill Simmons Podcast”, the Ringer produces “The Watch,” a discussion show about TV and pop-culture; “Binge Mode”, which dives deep into pop-culture franchises, and “The Rewatchables,” a show that breaks down popular movies.

Vulture points out that these talks are early, and states that there is a good amount of details that probably need to be ironed out if a deal is to materialize. In other words, it is probably best to wait and see what happens, rather than speculate that this is already a done deal.

 

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