Samsung Launches its First Branded Podcast in Partnership with Acast

Acast has announced its partnership with Samsung Electronic Australia to produce and distribute the company’s first branded podcast within the Australian Market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible.

Rule Benders is a six-week branded podcast campaign, with a new episode dropping each week. Presented by Samsung Galaxy, the podcast forms part of the marketing campaign for Samsung’s latest foldable smartphone range, the Galaxy Z Fold3 and Galaxy Z Flip3. With its revolutionary new folding smartphones challenging the norm by featuring bendable glass, the podcast will also challenge the norm with stories of Australians who are bending rules.

Rule Benders is the largest-scale branded podcast to be launched so far by the Acast Creative team in Australia. Acast Creative is a pillar of the Acast Marketplace, helping brands navigate the rapidly evolving podcast landscape and elevate commercial messaging its greatest potential. The Samsung and Acast partnership was facilitated by Samsung Electronics Australia’s media agency, CHEP Media.

Tom Roach, Creative and Strategy Lead, Acast Australia and New Zealand, said: “The concept of Rule Benders was inspired by Samsung Galaxy and the new Z Series foldable smartphones. We wanted to reflect people who think differently and shake up the status quo, while helping Samsung build cultural connections with new audiences by making the show available throughout the open podcasting ecosystem.

“This is a doubt the biggest, most high-profile branded podcast we’ve launched in Australia, and it’s more proof that brands are starting to realize the power of podcasting and the creative ways that they can tap into huge audiences of highly engaged listeners.”

Hayley Walton, Head of Brand Marketing, Mobile Division, Samsung Electronics Australia, said: “Samsung’s brand purpose is to create new innovations that defy barriers and can help to make our world a better place. The incredible Australians that we feature in Rule Benders epitomize the Samsung Galaxy brand with each individual challenges the status quo and forging new paths that will make our world more inclusive, positive and accessible for more people.

“We believe that using these talent in our first branded podcast series will help engage audience on a deeper level and help them to connect with Samsung in a way we’ve not achieved before. With podcasts becoming exponentially more popular in recent times, our partnership with Acast was a no-brainer and we’re thrilled to see it go to air.”

Acast – the creator-first podcast company that works with some of Australia’s biggest shows – will distribute Rule Benders, making it available across all podcast apps and played such as Apple Podcasts, Spotify, and Google Podcasts.

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