Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced the appointment of Meredith Krantz as Director of Brand Partnerships, based in New York. She will be responsible for driving brand partnerships and sales of direct, programmatic, and integrated podcast-first campaigns for Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. Krantz joins Libsyn from Cumulus Podcast Network, owned and operated by Cumulus Media, where she served as Vice President of Digital Partnerships.
“With a diverse growing listenership, podcast advertising remains a bright spot – especially as more advertisers look to take advantage of the new programmatic capabilities,” said Chris Bowlby, Head of Brand Partnerships at Libsyn’s AdvertiseCast. “Meredith brings an impressive audio and digital media background and a passion for podcasts, and we’re thrilled to have her join our team to build and strengthen relationships with East Coast brands and agencies as we scale our next phase of advertising growth.”
With a track record in partnership building, consultative sales, and new business development, Krantz brings a decade of podcast industry and more than 15 years of multi-platform expertise spanning branded content, live events, and digital audio. At Cumulus Podcast Network, she led the go-to-market strategy for the creation of sales of podcast-first branded solutions for the podcast network. Previously, Krantz served as Senior Director of Partnerships at The Atlantic focused on driving sales of branded content programs, display and programmatic advertising campaigns for the publisher.
Before that she held senior sales positions at Slate and digital ad networks, TargetSpot and Undertone. At these organizations, she successfully introduced and educated advertisers on best practices for working with emerging digital channels and her work resulted in impactful programs for clients, including Volvo, HSBC, Remy Martin, Jaguar, Land Rover, IHG, BMW, and Shell, among others.
Krantz holds a Bachelor of Science in Literature and Dance from Sarah Lawerence College.