ARN, iHeartPodcast Network Australia, has announced two new commercial partnerships with leading podcast creators Audioboom and Kast Media to expand its extensive podcast offering. These partnerships further strengthen ARN’s iHeartPodcast Network’s unique commercial proposition for brands and advertisers by connecting them with Audioboom and Kast Media’s engaged Australian audiences.
As part of its growth strategy, the iHeartPodcast Network has added new titles from Kast Media including: On Purpose with Jay Shetty, The Fighter & The Kid, and Impaulsive with Logan Paul. New titles from Audioboom include: Casefile, No Such Thing as a Fish, The Totally Football Show, and F1: Beyond The Grid.
These highly popular podcasts increase the content diversity across the Entertainment, True Crime and Sport categories for the iHeartPodcast Network Australia and provide enhanced commercial opportunities for clients to align and integrate within.
On joining ARN’s iHeartPodcast Network Australia, Colin Thomson, Founder & CEO from Kast Media said, “We are excited to join ARN’s iHeartPodcast Network, adding our thought-provoking and entertaining shows to Australia’s largest podcast network. The partnership aligns with our mission to create content that brands can integrate and be a part of.”
Stuart Last, CEO of Audioboom said, “Our podcasts feature well-known personalities and top talent from across the world, attracting global audiences, including significant numbers in Australia. The experience of ARN’s iHeartPodcast Network in monetising audiences makes them the perfect fit to further expand our advertising potential across the Audioboom roster. From the entertaining No Such Thing As A Fish to the true crime grit of the Australian-made Casefile, we know clients across Australia are going to love speaking to these new listeners.”
On the two new partnerships, ARN’s Head of Commercial Audio & Podcasts Corey Layton said, “ARN continues to dominate the podcast space, and these new partnerships with Audioboom and Kast Media will further extend and diversify our offering, giving brands access to some of the world’s most compelling and popular content.”
The announcement comes as ARN releases new podcast listener data for May with leading podcast technology provider Megaphone. Again showing growth month on month, the data captured for May shows strong audience growth with an increase of 6% compared to April. Overall, listening on the iHeartPodcast Network from when the pandemic was declared (mid-March to May) is up 22% compared to listening pre-pandemic (January to mid-March 2020).